Complete Content Project | Local Guide

The project

I built The Pererenan Guide from scratch on Squarespace, wrote all the content and structured it around the questions people ask when deciding where to eat, work and spend time. It was a self-directed project to explore how useful local content could be discovered through AI platforms without any advertising budget.

Research, writing & structure

My goal was to get The Pererenan Guide and its featured businesses recommended by ChatGPT.

• 30+ venues across EAT, WORK and PLAY: organised around the kinds of recommendations people ask ChatGPT for.
• Specific, scannable details: Wi-Fi, air conditioning, opening hours, price, atmosphere and location, written to help AI systems draw on the guide when making recommendations.
• Natural language: headings and content shaped around how people ask for recommendations in conversation.

Visibility in AI search

ChatGPT answers cite the guide across live music, coffee and restaurant recommendations. Google also cites it in an AI Overview for “live music pererenan”. These examples were captured in private/incognito browsing while signed out. Results can still vary by location and session.

What this demonstrates

I started this project in March 2024, before AIO/GEO became widely discussed, to explore whether the way I wrote and structured content could help my site and the businesses it featured get recommended in AI search. The landscape has evolved since then, but the project gave me hands-on experience researching and testing those ideas.